NEWS EN https://e-freeze.ru ru Thu, 12 Feb 2026 13:15:30 +0300 Europe’s Fastest-Growing Categories 2025, In Association With Circana https://e-freeze.ru/tpost/90c4ucd161-europes-fastest-growing-categories-2025 https://e-freeze.ru/tpost/90c4ucd161-europes-fastest-growing-categories-2025?amp=true Tue, 03 Jun 2025 19:47:00 +0300 ESM joins forces with Circana to explore the grocery categories that have seen the most growth over the past year, and what these trends tell us about future performance and demand.

Europe’s Fastest-Growing Categories 2025, In Association With Circana

ESM joins forces with Circana to explore the grocery categories that have seen the most growth over the past year, and what these trends tell us about future performance and demand. This article first appeared in ESM’s March/April 2025 edition.

While inflation returned to more stable levels in 2024, consumers remained cautious with their spending, leading retailers and manufacturers to adjust their strategies, according to the latest edition of ESM’s annual Fastest-Growing Categories report, produced in association with Circana, the leading advisor on the complexity of consumer behaviour.

We examine the performance of the most dynamic macro-categories and sub-categories in the grocery landscapes of six key markets:

France
Germany
Italy
The Netherlands
Spain
The UK

As Circana’s data shows, value sales (Total FMCG) across Europe totalled €680.3 billion in 2024 – a €12.5 billion increase on the previous year.

In percentage terms, the year-on-year increase was 1.9% – a notable decline from the 8.8% increase reported in 2023 and the 6.1% gain in 2022, indicating the level to which inflation has normalised across the Continent.

While inflation rates have eased somewhat, the cumulative effect of rising prices over the past two years – as high as 20% in some cases – has had a profound effect on consumer behaviour, influencing purchasing decisions, consumption habits, and market dynamics in several core categories.

While some degree of confidence has returned to the market, many consumers are switching to smaller pack sizes, deferring purchases, or opting for cheaper alternatives, such as private-label products.

“From the middle of 2022 to early 2023, we began to see some significant inflationary increases. By 2023, it was really eye-wateringly high,” Ananda Roy, senior vice-president of global thought leadership and strategic insights at Circana, tells ESM.

“What we’ve seen is that prices haven’t come down – while inflation has begun to ease, cumulative inflation is still very high. That’s having an impact on value sales: its growth has come down reflecting the normalisation of inflation levels; except underlying unit sales have not taken off as much as expected.”

An analysis of the data for Europe indicates that, across all macro-categories, unit sales went up marginally (+0.8%), according to Circana, which reflects the normalisation of inflation levels.

Notably, in the previous two years, when inflation peaked, unit sales declined – by 0.8% in 2023 and by 1.0% in 2022, respectively. At a top-line level, France – the only country to see value sales decline, year on year – reported total FMCG sales of €133.5 billion last year – a 0.5% decline, compared to 2023.

In Germany, value sales totalled €177.3 billion – a 1.6% gain – while in Italy, sales totalled €96.9 billion – a 2.3% increase.

Sales in the Netherlands went up 2.8%, to €27.4 billion, while Spain reported value sales of €98.8 billion – a 4.9% increase, year on year.

The UK reported sales of €146.3 billion, a 2.0% increase.

Macro-Category Performance

Before we delve into some of the key takeaways from this year’s Fastest-Growing Categories report, let’s look at how the main macro-categories performed.

Chilled & Fresh: The largest category by value sales, €196.4 billion was spent in the Chilled & Fresh category across Europe last year, an increase of 2.9%.

Ambient: Value sales in the Ambient category totalled €159 billion in 2024, a 2.1% increase on the previous year, following on from a 11.5% year-on-year gain the previous year.

Drinks: The third-biggest macro-category on a European level, Drinks stood at €76.2 billion in total sales in in 2024, which is a 3.0% increase on the previous year.

Alcohol: One of a handful of macrocategories to see a decline in value sales last year, Alcohol recorded total sales of €68 billion in 2024 – a 1.3% drop, compared to 2023.

Household: Reporting a value sales decline of 0.4% at a European level, the Household category reported total sales of €43.6 billion in 2024.

Personal Care: Value sales of €41.5 billion were recorded in the Personal Care category last year, up 3.7% on the previous year.

Frozen: The Frozen category saw total sales of €41.2 billion in 2024, which was a 1.1% increase on the previous year – following on from a 10.2% year-on-year increase in 2023.

Confectionery: With total sales of €33.1 billion last year, Confectionery reported the biggest value sales increase of all the macro-categories in the study, rising by 6.5%.

Pet: The Pet category is split in two, as per Circana’s data, with Pet Food reporting value sales of €12.3 billion – up 0.2% – while unit sales were down 1.6%.

Baby: As with Pet, the Baby category is split into two, with Baby Food – a €3.6 billion category – seeing value sales go down by 1.5% last year, following two years of gains.

Read the full version of this article in ESM's March/April 2025 edition.

About Circana

Circana is the leading advisor on the complexity of consumer behaviour. Through unparalleled technology, advanced analytics, crossindustry data and deep expertise, Circana provides clarity that helps almost 7,000 of the world’s leading brands and retailers take action and unlock business growth.

It understands more about the complete consumer, the complete store, and the complete wallet, meaning that its clients can go beyond the data to apply insights, ignite innovation, meet consumer demand, and outpace the competition.

Learn more at www.circana.com.

Methodology

All data is taken from Circana’s Demand Signals report. Value sales, volume sales, and unit sales data (Edible and Non-Edible) for all markets covering Total FMCG (National Brands and Private Label) for the year (MAT) ending December 2024.

Channel coverage: FRANCE: Hypermarkets, Supermarkets; GERMANY: Supermarkets, Hypermarkets, Soft Discounters, Hard Discounters, Petrol Forecourts; ITALY: Hypermarkets, Supermarkets, Small Supermarkets; NETHERLANDS: Hypermarkets, Supermarkets, Hard Discounters; SPAIN: Hypermarkets, Supermarkets; UK: Hypermarkets, Supermarkets, Convenience, Specialist Stores, Petrol Forecourts, Independents.A balancing rock, also called balanced rock or precarious boulder, is a naturally occurring geological formation featuring a large rock or boulder, sometimes of substantial size, resting on other rocks, bedrock, or on glacial till. Some formations known by this name only appear to be balancing, but are in fact firmly connected to a base rock by a pedestal or stem.
]]> Italy's Frozen Food Consumption Increases In 2024, Study Finds https://e-freeze.ru/tpost/chxyndyrc1-italys-frozen-food-consumption-increases https://e-freeze.ru/tpost/chxyndyrc1-italys-frozen-food-consumption-increases?amp=true Mon, 10 Mar 2025 19:53:00 +0300 Italy's at-home frozen food consumption grew by 1.3% in 2024, reaching 652,643 tonnes, according to the Italian Frozen Food Institute (IIAS).

Italy's Frozen Food Consumption Increases In 2024, Study Finds

Italy's at-home frozen food consumption grew by 1.3% in 2024, reaching 652,643 tonnes, according to the Italian Frozen Food Institute (IIAS).

Frozen vegetables remained the most popular category, with 220,497 tonnes consumed in 2024 (+2.2% year-on-year), data showed.

Frozen potatoes followed with 107,207 tonnes, down by 3.1% after a record year in 2023 (110,532 tonnes).

The consumption of frozen fish (both natural and breaded) saw a 3.9% rise, reaching 95,955 tonnes, while frozen pizza experienced growth of 3.7%, with 65,688 tonnes consumed.

Elsewhere, frozen ready meals and savoury specialties also witnessed increased consumption, up 0.5% (66,306 tonnes) and 2.4% (31,367 tonnes), respectively.

Growth Drivers

This sustained growth in the retail frozen-food sector is attributed to the convenience, variety, nutritional value, and reducing food waste benefits of these products, the study noted.

Full sector data, including out-of-home consumption, will be released later in the year.

A recent survey conducted by AstraRicerche for the IIAS found that nine out of ten Italians regularly consume frozen products.

The popularity stems from frozen food being seen as convenient, safe, and environmentally friendly due to reduced food waste.

Nearly 40% of Italians have even increased their consumption of frozen food in the last five years.

This growth is particularly prevalent among men, Gen Z, Millennials, and families with children. The survey also found frozen foods to be more economical than fresh alternatives in 80% of cases.

Furthermore, almost two-thirds of respondents believe frozen food surpasses fresh food in taste, quality, freshness, and consistency, reflecting the industry's dedication to meeting consumer demands for healthy, convenient, and delicious options.
]]> Protein Quality: Why All Proteins Are Not Created Equal https://e-freeze.ru/tpost/hb7t8szrh1-protein-quality-why-all-proteins-are-not https://e-freeze.ru/tpost/hb7t8szrh1-protein-quality-why-all-proteins-are-not?amp=true Tue, 17 Jun 2025 14:32:00 +0300 Consumers want more protein. But is more always better? Not according to science. Science tells us that the quality of the protein is just as important as the amount of protein.

Protein Quality: Why All Proteins Are Not Created Equal

Not all proteins are created equal. When we talk about protein quality, we can’t simply rely on the number of grams on a label; we need to dig into the molecular makeup of those proteins.

Protein is a macromolecule composed of smaller units called amino acids. These amino acids have different structures, acting like building blocks that can be combined in various ways to form unique protein structures with distinct functionalities. Some of these building blocks or amino acids can only be sourced in the diet, classifying them as essential. They are also essential to building important structures like muscle and tissue, and play a role in enzymes, hormones and the immune system.

Understanding protein quality is about looking beyond quantity to see which proteins your body can truly put to work.

What Is Protein Quality?

Quality can be defined in several ways in foods, from texture and flavor to its origins and functionality. At its core, protein quality is a measure of the amino acids a protein source provides and how bioavailable those nutrients are to the human body.

Protein quality metrics rank the proteins based on the content of the essential amino acids present from that dietary source. Therefore, quality measurements include amino acid composition, digestibility of the essential amino acids, and the human population requirement for the essential amino acids per gram of protein consumed.

While there are hundreds of amino acids in nature (some sources cite more than 700), only about 20 make up the building blocks of protein. Of those, nine are considered essential. They include:

  • Histidine
  • Isoleucine
  • Leucine
  • Lysine
  • Methionine
  • Phenylalanine
  • Threonine
  • Tryptophan
  • Valine

High-quality proteins deliver these essential amino acids in the right proportions and, just as importantly, in a form your body can digest and absorb efficiently. While protein quantity is important, it’s a protein’s quality that determines its ability to deliver the individual nutrients in sufficient amounts.

That’s where scientific scoring systems come in. Tools like the Protein Digestibility Corrected Amino Acid Score (PDCAAS) and Digestible Indispensable Amino Acid Score (DIAAS) help assess not only whether a protein has the right amino acids, but also whether those amino acids are actually bioavailable to the body. Recently, there is a move towards DIAAS for protein quality as it measures ileal protein after the small intestine. This is because not much amino acid digestion happens in the large intestine.

RELATED: What is DIAAS? Updated Digestibility Scores Explained

Digestibility plays a critical role in protein quality because two products might list the same number of protein grams on their labels, yet contribute very differently toward the recommended daily allowance (RDA) depending on how digestible and usable that protein actually is. A lower-quality protein may technically meet the gram requirement but fall short in terms of what the body can absorb and utilize.

Are Some Essential Amino Acids “More” Essential?

If sufficient amounts of essential amino acids are not consumed through our diets, key biological functions can decline.

A major clinical concern as people age is a condition called sarcopenia, which refers to the gradual loss of muscle mass. Skeletal muscle wasting occurs at a rate of 1–2% beginning at age 50 and may impact 45% of older adults. Exercise and dietary protein intake are both important to stimulate protein synthesis and tip the balance over muscle degradation. Over time, muscle loss can seriously affect physical function and mobility, reduce quality of life, and increase the risk of developing metabolic and cardiovascular diseases. It’s also associated with a higher risk of mortality in older adults.

While all essential amino acids are important for overall health, three of the nine are considered branched chain amino acids (BCAA) which specifically target muscle growth and recovery: Leucine, Isoleucine and Valine.

Leucine draws special attention for its ability to aid in GLP-1 secretion, appetite suppression, wound healing, endurance, immune function and regulating blood sugar.

Comparing Protein Sources: Whey vs. Plant-based

Several forms of protein used in food formulations — including whey, soy and pea proteins — claim to contain all nine essential amino acids, including BCAA, suggesting they also might be equal in quality.

However, just because a protein source may contain all nine nutrients does not mean it contains them in sufficient amounts to benefit the body or that those nutrients can be digested or properly absorbed.

When comparing common protein sources, whey and soy often top the list. Looking at the big picture, whey protein contains higher concentrations of essential amino acids than soy, including 72% more Leucine, 100% more Isoleucine and 109% more Lysine.
To obtain the same amount of leucine as whey, a person would need to consume 1.72 times the amount of soy-based protein, and at least twice as much to obtain similar amounts of Isoleucine and Lysine. Methionine, which also aids in protein synthesis, tissue growth and detoxification, would require five times as much soy protein to achieve the same levels.

As a reminder, however, even though a food contains a nutrient, it doesn’t mean it is fully bioavailable. The PDCAAS and DIAAS digestibility scores mentioned earlier play a significant role in ensuring those nutrients are taken up by the body. When comparing whey protein with common plant-based alternatives, the disparity between essential amino acid bioavailability is even more significant.

PDCAAS & DIAAS for Isolated Proteins in Foods
Explore a Different Whey

Protein is trending, and science proves that whey protein outshines alternative proteins for nutrition and the benefits to the human body. But consumers and formulators alike also care about flavor, texture and functionality. That’s where whey protein really shines, delivering cleaner flavors and textures that require no or fewer masking agents.

So, why choose whey protein from Grande Custom Ingredients Group over other whey proteins?

Grande WPCrisp® is one example. It delivers high-quality protein fortification with a clean, neutral flavor and consistent texture that sets it apart from other protein crisps. Unlike many crisp ingredients that can taste bitter, grainy, or have unpredictable expansion, Grande WPCrisp offers reliable crunch and uniform appearance — ideal for bars, cereals, clusters and snacks where protein content matters as much as the eating experience.

RELATED: How Are Whey Protein Crisps Made?

Made without chemical modifications or harsh processing, it’s a natural, clean-label ingredient that supports high protein claims without compromising taste or label appeal. Grande carefully manages its production to minimize denaturing during heating, and our milk is sourced with the strictest end-to-end visibility and control.

For formulators looking to create better-for-you snacks that consumers actually want to eat, Grande WPCrisp and other whey ingredients from Grande Custom Ingredients Group offer dependable, real-dairy solutions.

Protein quality starts with its nutritional content and bioavailability, but it doesn’t stop there. Explore the Grande difference for yourself and request a sample of Grande WPCrisp today.
]]> More European consumers are buying frozen food to reduce waste, survey shows https://e-freeze.ru/tpost/msbc0d5bc1-more-european-consumers-are-buying-froze https://e-freeze.ru/tpost/msbc0d5bc1-more-european-consumers-are-buying-froze?amp=true Sat, 28 Jun 2025 19:01:00 +0300 Sustainability is playing a bigger role in how people shop, but does that influence what they buy in the frozen food aisle?

More European consumers are buying frozen food to reduce waste, survey shows

A new survey from Europe’s largest frozen food company suggests yes. Nearly half of European consumers (47 per cent) are opting for frozen food products to reduce food wastage, according to Nomad Foods, owner of Birds Eye, Findus and other household brands.

Almost 59 million tonnes of food waste are generated annually in the EU, according to the European Consumer Organisation. So, in the words of one UK supermarket giant, every little helps.

But what difference does buying frozen make exactly, and which countries are embracing it?

How does frozen food help reduce waste?

It’s obvious, really - that freezing food preserves it for longer, meaning less needs to be thrown away and bought.

When food goes to waste, it is not only the food itself that is lost, but also the resources used in production and transportation, including fuel, water, land, labour, fertilisers, and packaging.

And as food breaks down in landfills, it produces methane - a potent greenhouse gas.

“In 2021 and 2022 combined, food waste accounted for around 18m tonnes of GHG emissions in the UK,” says Ben Ashmore, head of external affairs at FareShare, a charity which works across the food industry to help identify and redistribute surplus food.
“By redistributing surplus food to people, and making it longer-lasting through freezing, we can help reduce food waste and the associated emissions, while helping people in need."
There are many reasons why people are leaning more heavily on the freezers, but Nomad Foods’ inaugural ‘Frozen in Focus’ report indicates that sustainability is a prominent factor.

“The freezer is no longer just a place to store food; it's becoming the cornerstone of a more efficient, sustainable, and nutritious lifestyle,” claims Stéfan Descheemaeker, CEO at the UK-headquartered company.

The UK leads the way on the food waste front, according to the new multi-market study of 7,500 adults. Nearly 60 per cent of Brits prefer to buy frozen food as it reduces food waste.
That figure is followed by 50 per cent in Italy, 49 per cent in France, 43 per cent in Sweden, and 44 per cent in Germany.

A smaller, but still significant portion of consumers recognise the potential of frozen food to contribute to more sustainable food chains. 15 per cent in Sweden, 7 per cent in Italy, 9 per cent in the UK, 8 per cent in Germany, and 7 per cent in France agreed with this statement.

​​“European consumers are increasingly aware of the link between food waste and sustainability,” says David Pettet, head of sustainability at Nomad Foods. “Freezing food isn’t just about convenience; it’s a powerful tool for preserving freshness, maximizing resources, and building a more sustainable food system.”
Reducing the energy consumption of freezers

Research is also going into making the freezer itself a more eco-friendly space, given the significant energy usage and associated emissions of the always-on appliances.
Launched in 2023 at COP28, the Move to -15°C Coalition aims to make a difference in food supply chains by "resetting frozen food temperature standards".

Featuring big names, like shipping giant Maersk and supermarkets Iceland and Morrisons, the coalition challenges the received wisdom that -18°C is the correct freezer temperature.

Studies have shown that -15°C works too, and can deliver significant energy savings.

One recent study from Campden BRI, a food and drink research centre, and Nomad Foods found that a 3°C increase in frozen food storage temperatures could reduce freezer energy consumption by 10 per cent, with no significant change in most products.
]]> Over 150 New GOSTs Come into Force on July 1, 2025 https://e-freeze.ru/tpost/5dt1c6hkd1-over-150-new-gosts-come-into-force-on-ju https://e-freeze.ru/tpost/5dt1c6hkd1-over-150-new-gosts-come-into-force-on-ju?amp=true Tue, 01 Jul 2025 16:32:00 +0300 Starting July 1, more than 150 new GOSTs have come into effect, covering the food industry, among other sectors. The new standards regulate quality, safety, and digitalization in the industry.

Over 150 New GOSTs Come into Force on July 1, 2025

On July 1, 2025, new state standards came into force in Russia, governing various sectors, including digital technologies, light and food industries, electronics, and more. We have compiled a list of key standards with links to their official texts.

1. Standardization:

  • GOST R 1.20-2025 — "Standardization in the Russian Federation. All-Russian Classifiers. Basic principles and procedures for development, maintenance, modification, and application."

2. Electronics and Electrical Engineering:

  • GOST IEC 63000-2022 — "Technical documentation for assessing electrical and electronic products regarding the restriction of hazardous substances."
  • GOST 26411-2024 — "Control cables. General technical specifications."

3. Chemical Industry and Construction:

  • GOST 32998.6-2024 (EN 1279-6:2018) — "Sealed insulating glass units. Quality assurance rules and methods."
  • GOST R 72018-2025 — "Mechanical anchors for concrete fastening. General technical specifications."
  • GOST 10144-2024 — "HV-124 enamels. Technical specifications."

4. Light Industry:

  • GOST 940-2024 — "Leather for shoe lining. Technical specifications."
  • GOST 1821-2024 — "Processed sheepskin for fur coats. Technical specifications."
  • GOST 1838-2024 — "Split leather. General technical specifications."
  • GOST 1903-2024 — "Leather for shoe soles. Counters and vamps. Technical specifications."
  • GOST 4661-2024 — "Processed fur sheepskin. Technical specifications."

5. Food Industry:

  • GOST 10766-2024 — "Refined deodorized coconut oil. Technical specifications."
  • GOST 35048-2023 — "Food additives. Glacial acetic acid E260. General technical specifications."
  • GOST 35227-2024 — "Refined deodorized palm kernel oil and its fractions. General technical specifications."

6. Digital Industry and Industrial Automation:

  • GOST R 71842-2024 (IEC/TR 63283-1:2022) — "Digital industry. Smart manufacturing. Part 1. Terms and definitions."
  • GOST R 71719-2024 — "Digital industry. Production object information exchange format. General provisions."
  • GOST R 71720-2024 — "Digital industry. Production system information exchange format. General provisions."
  • GOST R 71843-2024 (IEC/TR 63283-3:2022) — "Digital industry. Smart manufacturing. Part 3. Cybersecurity guidelines."
  • GOST R 71452-2024 (IEC/PAS 63325-2020) — "Functional safety and protection requirements for industrial automation control systems (IACS) throughout the lifecycle."

Other Standards:

  • GOST 35243-2025 — "Vehicle wheels. Technical requirements and test methods."
  • GOST R 70400.10-2024 — "Ammunition and special chemicals industry. Stamping tools. Standard manufacturing process."
  • GOST R 71587-2024 — "Disk-type straight-tooth shaper cutters for decorative knurling. Basic dimensions."
  • GOST R 71716-2024 — "Face milling cutters with helical teeth and replaceable carbide inserts. Basic dimensions. Technical specifications."

It is worth noting that products can be manufactured in compliance with GOSTs or their requirements can be considered when developing technical documentation—such as corporate standards and technical specifications.

Source: www.rctest.ru
]]> New Vietnamese Corner Opens in Magnit Supermarket in Moscow https://e-freeze.ru/tpost/3x5en663s1-new-vietnamese-corner-opens-in-magnit-su https://e-freeze.ru/tpost/3x5en663s1-new-vietnamese-corner-opens-in-magnit-su?amp=true Tue, 01 Jul 2025 16:47:00 +0300 The Magnit supermarket chain has launched a Vietnamese product corner as part of a strategic partnership with the Masan Group, aimed at expanding its product range.

New Vietnamese Corner Opens in Magnit Supermarket in Moscow

Magnit has introduced its first themed Vietnamese product corner in a Magnit Extra supermarket in Moscow.

This initiative is part of a strategic collaboration with Vietnam’s FMCG conglomerate Masan and is designed to diversify the product selection amid efforts to bring Russian goods to Hanoi’s market.

The new corner features over 150 products, including fresh and canned fruits, authentic sauces, instant noodles, tea, and beverages. The assortment includes exotic fruits such as lychee, mangosteen, and passion fruit, giving customers a chance to discover the original flavors of Southeast Asia.

The launch was celebrated with a tasting event and a cooking show featuring ready-to-eat dishes from the retailer’s own production line. Magnit plans to further expand its Vietnamese product range and is considering opening similar corners in other Russian cities.

Source: moskva.foodretail.ru
]]> The Cabinet of Ministers of Russia expands list of the SPIC (Special Investment Contracts) Technologies https://e-freeze.ru/tpost/begemde5r1-the-cabinet-of-ministers-of-russia-expan https://e-freeze.ru/tpost/begemde5r1-the-cabinet-of-ministers-of-russia-expan?amp=true Sun, 20 Jul 2025 16:52:00 +0300 Innovative food industry technologies added, including extended-shelf-life additives, advanced packaging solutions, and animal feed.

The Cabinet of Ministers of Russia expands list of the SPIC (Special Investment Contracts) Technologies

On July 20, 2025, the Cabinet of Ministers expanded the SPIC (Special Investment Contracts) technology list by 21 items.

Russian Prime Minister Mikhail Mishustin announced an expansion of the list of advanced technologies that allow companies to enter into SPICs with the government. The decision was approved during a Cabinet meeting on July 20, 2025. The updated list now includes over 20 cutting-edge high-tech solutions, providing new opportunities for investors.

Companies operating in strategic sectors—such as radio electronics, medical manufacturing, energy, metallurgy, chemical production, agriculture, and new materials—can now qualify for SPICs. This enables businesses to benefit from tax incentives, reduced administrative barriers, and other forms of state support.

Key Goals of the SPIC Expansion

The expansion aims to:

  • Attract private investment into critical economic sectors,
  • Support import substitution,
  • Boost domestic technological development.

The updated list covers technologies like:

  • Blood glucose monitoring devices,
  • Advanced medical imaging systems,
  • Innovative materials,
  • Food processing and chemical industry advancements.

Prime Minister Mishustin emphasized that this decision will help ramp up production of strategically vital goods for Russia.

Newly Added Technologies

The expanded SPIC list now includes:

  • Hydrogen, ammonia, and nitric acid production methods,
  • Advanced construction materials,
  • High-tech medical equipment,
  • Extended-shelf-life food products,
  • Next-generation animal feed additives.

Strategic Importance

Amid geopolitical instability and sanctions pressure, the SPIC expansion strengthens Russia’s technological sovereignty and fosters competitive production chains in key industries.

How SPICs Work

Under the SPIC mechanism, investor companies commit to developing and implementing new industrial technologies. In return, they receive:

  • Contracts lasting up to 15–20 years,
  • Tax benefits,
  • Preferential terms for land leases and infrastructure access.

Source: progorodsamara.ru
]]> Discussions in the Government on Increasing the Share of Domestic Equipment in the Food Industry https://e-freeze.ru/tpost/86ax5ny4n1-discussions-in-the-government-on-increas https://e-freeze.ru/tpost/86ax5ny4n1-discussions-in-the-government-on-increas?amp=true Wed, 30 Jul 2025 10:26:00 +0300 The share of Russian-made equipment in the food and processing industries must be increased. Currently, it stands at slightly more than half. This was discussed in the government.

Discussions in the Government on Increasing the Share of Domestic Equipment in the Food Industry

The share of Russian-made equipment in the food and processing industries must be increased. Currently, it stands at slightly more than half. This was discussed in the government.

Mikhail Mishustin met with Mikhail Ivanov, the founder of the company OrenClip. The company is one of the leaders in the domestic market and actively utilizes state support measures. It has established production of high-speed packaging machines for sausages and opened a plant manufacturing equipment with a high degree of automation and robotics. Demand for the company’s products is growing, and so is the need for qualified specialists.

M. Mishustin: "We are actively working on the instruction of the head of state to create a unified, comprehensive personnel training system. Clustering and vocational training (Professionalitet) are being implemented in collaboration with companies like yours, which can already identify and select young professionals needed for production in advance and participate in shaping the methodology of the educational process—up to higher education institutions, institutes, and universities."

M. Ivanov: "We are participating in the ‘Professionalitet’ program. We cooperate with four colleges in Orenburg, including the College of Informatics. Our entire group of young IT specialists consists of graduates from this college, and they are in their first or second year. When the IT industry faced a personnel shortage, we simply recruited students from this college."

M. Mishustin: "What about universities?"

M. Ivanov: "We collaborate with a university. Orenburg State University has a development roadmap for robotics and automation, and accordingly, specialized personnel are being trained for this program—we are also actively involved in this. We have several partnership programs in this direction."

Source: www.1tv.ru
]]> "Made in Russia" Helps Russian Producers in the Global Market https://e-freeze.ru/tpost/o61gg29r61-made-in-russia-helps-russian-producers-i https://e-freeze.ru/tpost/o61gg29r61-made-in-russia-helps-russian-producers-i?amp=true Fri, 01 Aug 2025 10:33:00 +0300 REC: "Made in Russia" Brand Helps Russian Manufacturers in the Global Market.

"Made in Russia" Helps Russian Producers in the Global Market

Russian companies in the era of global competition are demonstrating results in developing export potential and increasing recognition of domestic products abroad. The national brand "Made in Russia" is becoming an important tool for promoting Russian goods and services in international markets, confirming their high quality, reliability and uniqueness, reports the Russian Export Center (VEB.RF Group).

"The program implemented as part of the national project 'International Cooperation and Export' by the Russian Export Center with the support of the Russian Ministry of Industry and Trade opens new opportunities for domestic producers. 'Made in Russia' certification in the categories of quality, reliability, uniqueness, environmental friendliness and organic origin allows companies to significantly strengthen their positions in foreign markets. The program is particularly important for non-commodity producers actively developing export activities. Thanks to a range of support measures, including the digital platform 'My Export' and export risk insurance tools, Russian companies are successfully overcoming barriers to entering international markets and strengthening their reputation as reliable suppliers of quality products," the statement said.

The REC cited three success stories of companies that demonstrate how Russian manufacturers, having received the "Made in Russia" certificate, were able to significantly expand their supply geography and strengthen foreign partners' trust in their products.

LLC "Garnets" from Vladimir Region, a producer of gluten-free flour and baking mixes, strengthened its position in the international arena by receiving the "Made in Russia" national brand certificate from the REC in the "Reliability" category in June this year.

"Garnets" became the first company in the country to receive the right to mark its products with the "Crossed Grain" sign. This gluten-free product safety symbol is recognized in most developed countries and complies with the standard of the Association of European Coeliac Societies (AOECS), which guarantees safety for people with gluten intolerance. Thanks to its own production and testing laboratory, the company implements multi-level control at each production stage, completely eliminating the presence of gluten in its products.

"To obtain the certificate, we registered on the REC website, submitted an application for consideration, and provided the necessary documents. There were questions, but REC staff promptly consulted and gave answers. In less than two weeks we already received the certificate," said Anton Shilov, head of the export direction.

"Garnets" export activities have been ongoing for more than 15 years. The company's products are steadily supplied to countries such as Armenia, Belarus, Kazakhstan, Kyrgyzstan, Mongolia, Georgia, Uzbekistan, Azerbaijan, Turkmenistan and Tajikistan. In the process of becoming an exporter, the company faced challenges related to lack of information about foreign markets: consumer food habits, competitors' product ranges, preferred packaging formats and key players' specifics. However, active long-term cooperation with the REC and use of the "My Export" digital platform services helped overcome these difficulties.

Thus, the company annually uses the payment deferral insurance service for SMEs from the Russian Agency for Export Credit and Investment Insurance (EXIAR), available on the state digital platform "My Export". "Garnets", in particular, insures supplies to Belarus, Kazakhstan and Armenia.

LLC "Archeda-Product", one of the leading food industry enterprises in southern Russia, received the "Made in Russia" national brand certificate in the "Organic Origin" category for its instant porridges.

Under its own brand, the company produces a wide range of instant porridges from oatmeal and millet with fruits, berries and superfoods to buckwheat with chicken and mushrooms.

The manufacturer began export activities in 2007 by concluding its first contract with a distributor from Armenia. However, the company's foreign economic activity truly began developing actively and systematically from 2021.

"The company faced challenges typical for many enterprises: lack of clear understanding of the sequence of actions, difficulties in finding foreign partners and language barriers. It was at this moment that cooperation with the Russian Export Center through the Volgograd Regional Export Support Center played a decisive role," the statement notes.

The company actively uses services for participation in foreign exhibitions and business missions, insures export contracts and checks counterparties. In addition, "Archeda" specialists used the "Market Barriers and Requirements" portal to study supply conditions to Egypt and China, which allowed adapting products and packaging (for example, during the first shipment to China, products had to be relabeled due to mixed-up labels, but by the next shipment the production complex had learned basic Chinese characters for control).

Today, "Archeda-Product" products are successfully supplied to more than 50 Russian regions and exported to 10 countries: Azerbaijan, Armenia, Belarus, Georgia, China, Uzbekistan, Tajikistan, Kazakhstan, Mongolia and Israel. The company conducts daily negotiations on expanding supply geography, striving for maximum wide presence on all continents.

Novosibirsk company LLC "NPO Evolution of Nature", specializing in development and production of natural preparations based on natural components, received "Made in Russia" national brand certificates in the "Reliability" category.

The company's main products include pharmaceutical substance for dietary supplements intended to support the immune system and increase the body's adaptive resources, as well as plant cell concentrates.

The company began export activities in 2024 with supplies to CIS countries - Kazakhstan and Belarus.

"The initial exporter's path was associated with a number of problems: difficulties in finding reliable foreign partners, lack of information about specific requirements for registration and certification of biotechnological products in new markets (especially outside the EAEU), as well as limited financial capabilities for independent promotion and risk insurance. As the company told, the effectiveness of plant cell concentrates is confirmed by results of clinical observations conducted at medical institutions in Moscow, Samara, Novosibirsk. The results of using cell concentrates in combating type II diabetes interested scientists in India and Iran," the statement says.

Thanks to cooperation with the REC, the company was able to obtain valuable consultations, in particular on UAE market requirements, which accelerated entry into this region already in 2024. The company also used the "Selection of Export Online Sales Channel" service and issued a free sale certificate available on the "My Export" digital platform. The REC has exclusive authority to issue free sale certificates FSC (short for Free Sale Certificate). The document confirms that products comply with Russian legislation and can circulate freely in Russia.

"NPO Evolution of Nature" considers the "Made in Russia" certificate as a strategic tool to enhance global competitiveness. Currently, the company carries out export supplies to Kazakhstan (highest demand), Belarus, UAE and India. Competition in these markets is moderate thanks to unique technologies, purity and standardization of products, as well as GMP certification.

The company's plans for the next year and a half include increasing export revenue by 40% by entering Southeast Asian markets (Thailand, Indonesia) and the Middle East (Saudi Arabia) with plant cell concentrates. It is also planned to launch supplies to Armenia and Kyrgyzstan, develop a line of specialized phytoconcentrates according to European partners' requirements, obtain international certificates (GMP EU, Halal) and attract strategic investments through REC mechanisms for production scaling. Implementation tools will include participation in more than five industry exhibitions, creation of a distribution network in Central Asia and adaptation of digital sales channels.

The REC reminded that the "Made in Russia" mark is an official quality mark confirming high standards and product level developed and manufactured in Russia. To obtain a free "Made in Russia" certificate, companies do not need to undergo additional inspections by the Russian Export Center. All that needs to be done is to submit an application on the REC website, attach necessary documents electronically, and sign an automatically generated questionnaire. Learn more about the "Made in Russia" program and certificate obtaining conditions on the REC website.

The Russian Export Center (REC, VEB.RF Group) is a state institute that supports non-commodity non-energy exports. It provides companies from various industries with both financial and non-financial assistance at all stages of entering international markets, including within the national project "International Cooperation and Export". Most services offered by REC Group are available online on the state digital platform "My Export". The REC is also entrusted with main functions for ensuring and implementing the "Made in Russia" program, and the program within the national project "International Cooperation and Export" is coordinated by the Russian Ministry of Industry and Trade. The most current news about exports can be found in the REC Telegram channel.

Source: ria.ru
]]> Russian Cheese Exports Increase by 20% in Monetary Terms in First Half of Year https://e-freeze.ru/tpost/f3d02rdj81-russian-cheese-exports-increase-by-20-in https://e-freeze.ru/tpost/f3d02rdj81-russian-cheese-exports-increase-by-20-in?amp=true Mon, 04 Aug 2025 10:38:00 +0300 In physical terms, exports amounted to 14 thousand tons, matching 2024 figures.

Russian Cheese Exports Increase by 20% in Monetary Terms in First Half of Year

Russia exported cheese and cottage cheese worth $70 million in the first half of 2025, a 20% increase compared to the same period last year, according to preliminary estimates from the federal Agroexport center.

In physical terms, exports amounted to 14 thousand tons, matching 2024 figures.

The growth driver was young cheeses, which saw a 33% increase to $33 million. Positive dynamics were also observed in processed cheese sales—the second-largest category by volume. Over six months, exports of these cheeses grew by 16% to $25 million.

The main buyers of Russian cheeses remain Kazakhstan and Belarus. In the first half of the year, exports to Kazakhstan increased by 15%, while exports to Belarus rose by 39%. The top five importers also include Uzbekistan, Kyrgyzstan, and Azerbaijan.

"The post-Soviet countries are traditional markets for Russian cheeses due to similar food preferences, logistical proximity, and high recognition and trust in Russian brands," said Agroexport head Ilya Ilyushin. *"At the same time, exports to non-CIS countries are expanding. Since the beginning of the year, over 143 tons of cheese and cottage cheese have been shipped to Mongolia, 57 tons to China, 14 tons to the UAE, 7 tons to Serbia, and 5 tons to Turkey."*

According to Agroexport, the potential for Russian cheese exports by 2030 is estimated at over $180 million. Promising markets, in addition to traditional CIS countries, include East and Southeast Asia, as well as the Middle East.

Cheese and cheese product production in Russia has grown rapidly in recent years—from around 800 thousand tons in 2020 to 1.036 million tons in 2024, said Maria Zhebit, Deputy Director General of the National Union of Milk Producers (Soyuzmoloko).

From January to May 2025, Russia produced 416 thousand tons of cheese and cheese products, including 342 thousand tons of cheese. "Russia is now among the top ten largest global cheese producers. However, the investment cycle in the industry is not yet complete—new facilities are being commissioned, existing enterprises are being modernized, and the construction of new cheese plants is being finalized. Since 2012, total investments in this sector have exceeded 100 billion rubles, with about 80% of them occurring between 2018 and 2022," she said.

According to Zhebit, semi-hard and hard cheeses in the mass segment and cheeses for HoReCa (hotels, restaurants, and catering) have the greatest export potential. Additional opportunities lie in the deep processing of whey—one of the most sought-after ingredients on the global market, she noted.

Source: www.alta.ru
]]> Russians have started eating more "healthy" foods, experts say https://e-freeze.ru/tpost/4itduyudy1-russians-have-started-eating-more-health https://e-freeze.ru/tpost/4itduyudy1-russians-have-started-eating-more-health?amp=true Thu, 04 Sep 2025 11:15:00 +0300 In 2024, Russia will increase its consumption of healthy foods

Russians have started eating more "healthy" foods, experts say

In 2024, Russia will increase its consumption of healthy foods
Russians have started eating more "healthy" foods - in 2024, the specific consumption of fruits, vegetables, dairy products, eggs, and meat has increased, according to experts interviewed by RIA Novosti.
Earlier on Friday, Rosstat published a report on the dynamics of food consumption in households. According to the statistics agency, the consumption of meat and meat products in Russia in 2024 increased by almost 2 kilograms - to a record 99.9 kilograms on average per person per year.

In addition, in 2024, all households ate more vegetables and melons - 110 kilograms versus 107 kilograms in 2023. As well as fresh fruits and berries - 46.7 kilograms on average in 2024 versus 45 kilograms in 2023. Last year, the average consumption of dairy products per Russian was 263 kilograms per year, and 241 eggs.
"When analyzing changes in food consumption in Russian households by the end of 2024, several noteworthy trends can be traced. Firstly, the specific consumption of "healthier" food categories is growing - fruits, vegetables, dairy products, eggs, meat," Daniil Nametkin, director of the Center for Investment Analysis and Macroeconomic Research at the CSR, told RIA Novosti.
Pavel Prokhorov, a junior researcher at the Plekhanov Russian University of Economics' Quantitative Methods for Regional Development Research Laboratory, agrees with him. "Healthy trends are gaining momentum: the consumption of vegetables and melons has reached 110 kilograms per person per year. Fruits and berries are also not far behind - 74 kilograms per year," he says.
According to him, the consumption of bread products (bread and pasta, flour, cereals and legumes) at an average of 86.2 kilograms per person is the lowest in the last 40 years. In addition, in 2024, the consumption of salt decreased (2.9 kilograms in 2024 after 3 kilograms in 2023), vegetable oil (9.3 kilograms against 9.4 kilograms in 2023), as well as sugar and confectionery (28.8 kilograms instead of 29.2 kilograms in 2023).
"The current trend towards a decrease in bread consumption and an increase in the share of protein foods is a positive signal. There is a general trend towards a redistribution of expenses in favor of a more balanced diet," Prokhorov added.
In turn, Nametkin pointed out that the increase in the consumption of a number of product groups occurred against the background of an improvement in the financial situation of households.
]]> Milk Digest: Russian breeding farms will be reimbursed up to 70% of the costs of genetic testing of cattle https://e-freeze.ru/tpost/upslvehfr1-milk-digest-russian-breeding-farms-will https://e-freeze.ru/tpost/upslvehfr1-milk-digest-russian-breeding-farms-will?amp=true Wed, 03 Sep 2025 11:19:00 +0300 Main industry news for the period from August 11 to 24, 2025: export of fermented milk products from Russia increased by 21% — Agroexport

Milk Digest: Russian breeding farms will be reimbursed up to 70% of the costs of genetic testing of cattle

Main industry news for the period from August 11 to 24, 2025: export of fermented milk products from Russia increased by 21% — Agroexport, online sales of dairy products in Russia will grow by 30% annually — H&N, price index at the global dairy auction GDT remains relatively stable

REGULATION OF THE INDUSTRY
Russian breeding farms will be reimbursed up to 70% of the costs of genetic testing of cattle
The Russian government will reimburse breeding farms up to 70% of the actual costs incurred for molecular genetic testing of young cattle. The corresponding decree was signed by Prime Minister Mikhail Mishustin. Almost 500 million rubles have been allocated in the federal budget for cattle testing this year.

Source: vetandlife.ru, 11.08.2025

Russia to update requirements for breeding farms The Ministry of Agriculture of Russia has developed updated requirements for breeding farms. According to the draft document, all breeding farms must maintain automated records of animal indicators, transfer data to the Federal State Information and Analytical System of Breeding Resources, and implement modern methods of genetic testing. Quantitative and qualitative indicators of farms are being updated, including a new criterion for dairy cattle breeding - the specific weight of the primary inseminated breeding stock with semen of breeding bulls-producers with a genomic forecast of breeding value and in the first year of testing for the quality of offspring.

Source: vetandlife.ru, 19.08.2025

ANALYTICS AND STATISTICS
Export of fermented milk products from Russia increased by 21% - "Agroexport"
According to the federal center "Agroexport", in January - June 2025, Russia increased the export of fermented milk products (yogurt, kefir, buttermilk) by 21% in monetary terms - to $ 54 million. In natural weight, the figure increased by 8%, to 37 thousand tons.

The main importers of these products from the Russian Federation in terms of value were Kazakhstan, Tajikistan, Belarus, Uzbekistan and Azerbaijan.

Source: finmarket.ru, 12.08.2025

Yogurt production in Russia increased by 1.8%
In January-June 2025, yoghurt production in Russia increased by 1.8% compared to the previous year, to 404.3 thousand tons, according to the Milknews analytical center. Yogurt consumption in January-May increased by 3.4% (to 355 thousand tons). By the beginning of July, stocks of this product amounted to 8.1 thousand tons.

Source: milknews.ru, 15.08.2025

Online sales of dairy products in Russia will grow by 30% annually - H&N
According to experts from Health & Nutrition (H&N), online sales of dairy products in Russia will grow by more than 30% annually in the coming years. The growth drivers will be high frequency of purchases, development of subscription services and regular deliveries, expansion of the network of dark stores with refrigerated chambers. According to the NielsenIQ study, in the first half of 2025, online sales of dairy products in the Russian Federation grew by 47.8% from last year's level.

Source: 1prime.ru, 19.08.2025

INTERNATIONAL NEWS
The price index at the global dairy auction GDT remains relatively stable
The average weighted price index at the global dairy auction Global-DairyTrade (GDT), organized by New Zealand's Fonterra, at the auction on August 19, 2025, decreased by 0.3% in two weeks, to 1,264 points.

Skim milk powder fell in price by an average of 1.8% (to $2,756/t), butter by 1.0% (to $7,144/t), and cheddar cheese by 0.5% (to $4,548/t). At the same time, whole milk powder rose in price by 0.3% (to $4,036/t).

Source: milknews.ru, 20.08.2025

Gross milk yield in the Republic of Belarus reached 5.4 million tons
According to Belstat, in January-July 2025, Belarusian farms produced 5.4 million tons of milk. Agricultural organizations accounted for 98% of the gross milk yield in the country. As of August 1, 2025, agricultural organizations owned 4 million heads of cattle, including 1.4 million cows.

Source: belta.by, 15.08.2025

In June, butter production in the US increased by 10.4%
According to the US Department of Agriculture, in June 2025, butter production in the country increased by 10.4% compared to the previous year. Whey protein concentrate production increased by 4.8%, cheese - by 4.2%, dry whey - by 0.7%.

Source: dairynews.today, 12.08.2025

Arla Foods to invest almost $60 million in expanding cream cheese production in Bahrain
Arla Foods is investing $59.6 million in upgrading a plant in Bahrain. In particular, the production capacity of cream cheese will increase by 30%. The project is planned to begin at the end of 2025.

Source: milknews.ru, 18.08.2025

Milk production in Argentina increased by 9%
In January-June 2025, milk production in Argentina increased by 9% compared to the level of a year ago. The growth was due to the elimination of trade barriers, robotization of farms and the introduction of efficient production technologies. Currently, the average milk yield per cow in the country is 10-11 thousand liters per year.

Source: dairynews.today, 14.08.2025

REGIONAL NEWS
Construction of a dairy complex for 4,000 heads of cattle has begun in the Yaroslavl region
OOO Krasny Mayak has begun construction of a new dairy complex for 4,000 heads of cattle in the Yaroslavl region. The cost of the investment project is 3.8 billion rubles. It is expected that the commissioning of the new farm will increase milk production in the region by 52 thousand tons. Completion of the work is scheduled for the end of 2026, and the complex will reach full capacity by 2028.

Source: yarregion.ru, 22.08.2025

A dairy farm worth 2.5 billion rubles has been built in the Tomsk region.
In the village of Bolshe-Dorokhovo, Tomsk region, the construction of a dairy complex for 2 thousand cows has been completed. Investments in the project implementation amounted to 2.5 billion rubles. The launch of the farm is planned for September 2025.

Source: riatomsk.ru, 12.08.2025

400 million rubles will be invested in the Nizhny Novgorod region. in the construction of a robotic farm
JSC "Mir" Yashchenko A. V. and Company" is investing 400 million rubles in the construction of a dairy farm in the Gorodetsky District of the Nizhny Novgorod Region. The complex is scheduled to be launched in June 2026. The region is forecasting an increase in milk production by 60 thousand tons in the next three years and reaching full self-sufficiency in this product.

Source: nn.rbc.ru, 13.08.2025

Condensed milk and cheese production has increased significantly in Kuban
In January-June 2025, cheese production in the Krasnodar Territory increased by 17.5% compared to the same period last year (up to 11.9 thousand tons), and condensed milk production by 11% (up to 26.6 million conventional cans). In general, the volume of milk and dairy production in the region exceeded 1.2 million tons.

Source: interfax-russia.ru, 08/14/2025

Drinking milk production in Kabardino-Balkaria increased by almost a quarter
In January-June 2025, enterprises in Kabardino-Balkaria increased the production of drinking milk by 24% compared to last year's level. The production of butter increased by 19%, cream - by 10%, cheese and cottage cheese - by 4.4%.

Source: kavkaz.rbc.ru, 08/12/2025

Over 440 thousand tons of milk were produced in the Sverdlovsk region in six months
In January-June 2025, farms of all categories in the Sverdlovsk region produced 440.6 thousand tons of milk, including 359.2 thousand tons in agricultural organizations. According to this indicator, the Sverdlovsk region is in 1st place in the Urals Federal District and in 10th in Russia. In 2025, the region will begin implementing 14 new investment projects for the construction and modernization of dairy livestock complexes with 3,183 cattle seats; 120 million rubles of budget funds have been allocated for their implementation.

Source: specagro.ru, 20.08.2025

Kirov Oblast increased milk production by 4.5%
Livestock breeders in the Kirov Oblast produced 431 thousand tons of milk in the first half of 2025, which is 4.5% more than a year ago. The average milk yield per cow in agricultural enterprises increased by 3.6%, to 4.6 tons.

Source: interfax-russia.ru, 13.08.2025

Gross milk yield in the Moscow Region exceeded 342 thousand tons
In January-June 2025, in the Moscow The region produced 342.7 thousand tons of milk, including 307.7 thousand tons in agricultural organizations, 18.4 thousand tons in farms, and 16.6 thousand tons in private households. The average milk yield per cow in agricultural enterprises reached 4.5 tons, 400 kg more than a year ago. By 2028, the region plans to commission 14 dairy farms.

Source: msh.mosreg.ru, 19.08.2025

OTHER NEWS
Novgorod scientists have developed a bio-yogurt that can improve brain function
Scientists from the Yaroslav the Wise Novgorod State University have developed a bio-yogurt that will help prevent mental retardation and other serious diseases by replenishing the deficiency of selenium and iodine. The product has high nutritional and biological value due to the presence of selenium-containing amino acids and iodine obtained from plants and seaweed enriched with nutrient solutions.

Source: tass.ru, 12.08.2025

Renna Group to invest RUB 7 billion in ice cream production in Kuban
Renna Group plans to increase ice cream production by a quarter at the Korenovsky Dairy and Canning Plant and the Real Ice Cream Factory in Krasnodar Krai. The RUB 7 billion investment program is designed for three years, including the launch of five new production lines at the Real Ice Cream Factory. Last year, the group's enterprises produced 55 thousand tons of ice cream.

Source: expertsouth.ru, 15.08.2025
]]> On September 24-26, 2025, the conference "Ready Food Industry" will be held in Sochi https://e-freeze.ru/tpost/2dgm26dt41-on-september-24-26-2025-the-conference-r https://e-freeze.ru/tpost/2dgm26dt41-on-september-24-26-2025-the-conference-r?amp=true Tue, 02 Sep 2025 11:24:00 +0300 The ready-to-eat food market in 2025 will become one of the key drivers of nutrition transformation in Russia — from mass consumption to the HoReCa segment.

On September 24-26, 2025, the conference "Ready Food Industry" will be held in Sochi

The ready-to-eat food market in 2025 will become one of the key drivers of nutrition transformation in Russia — from mass consumption to the HoReCa segment.

In 2025, the prepared food market will become one of the key drivers of food transformation in Russia — from mass consumption to the HoReCa segment. The rapid development of the grab & go format, the merger of online and offline channels, technological breakthroughs and growing competition are changing the rules of the game. Participants will be able to document the ongoing changes and discuss the future of the industry at the Prepared Food Industry 2025 — the main Russian event in the industry. The conference will be held on September 24–26, 2025, in Sochi, at the Radisson Collection Paradise Resort and Spa. The organizer is the Pishchevka3D team with the support of the general partner of the OMEGA Group of Companies, one of the leading Russian manufacturers of ingredients for the food industry.

A distinctive feature of Pishchevka3D is the audience: it brings together top executives of leading companies in the food industry. The event will be attended by both those who already work with prepared food and companies that are just planning to develop in this segment. The conference program includes business presentations by industry leaders, discussions on future business models, changes in consumer behavior, retail integration and new distribution formats. Participants will be able to get acquainted with the best cases, discuss key challenges and establish partnerships. The program already includes: David Mikhaelyan (Mr. Food), Inna Kostenko (Magnet), Anton Dulov (Uppetit), Dmitry Kozlov (Kolomensky), Dmitry Usov (AlphaChef and 1st Culinary), Mikhail Stepanov (Successful Food Technologies), Rimma Churina (ICMR (GFK-Rus) and others. The focus of the event is not limited to the business part. According to producer Roman Kalinin, "the most important decisions are made not in offices, but during live discussions between professionals." Following its philosophy, the Pishchevka3D team has prepared a rich informal program for the participants. Networking has long become a real tradition and the calling card of the project: from Speed ​​Networking sessions to a morning run and a bright party, which is held in a new style every year - this time, Pin Up awaits guests. Special attention should be paid to the thematic quiz about ready-made food, which has become a favorite entertainment this year and a must-see item on the agenda for food industry professionals. “In 2024, the first “Ready Food Industry” brought together more than 400 industry professionals – and for good reason! The industry is still going through a system-forming stage, at which all issues are important: consumer trust, level of innovation, integration with IT services and super apps.

The long-term profitability of the industry and the transformation of everyday life of Russians depend on a clear consolidated view of the upcoming challenges. We conceived this conference as a platform for frank dialogue and unification of market players – and we see that it works!”, – notes Roman Kalinin, producer and moderator of Pishchevka3D.
]]> Production of Russian food equipment in the first eight months of 2025 exceeded 130 billion rubles. https://e-freeze.ru/tpost/4po1obf871-production-of-russian-food-equipment-in https://e-freeze.ru/tpost/4po1obf871-production-of-russian-food-equipment-in?amp=true Mon, 06 Oct 2025 16:38:00 +0300 According to the press service of the Rosspetsmash Association, from January to August 2025, the volume of food equipment production in Russia amounted to 130.4 billion rubles

Production of Russian food equipment in the first eight months of 2025 exceeded 130 billion rubles.

According to the press service of the Rosspetsmash Association, from January to August 2025, the volume of food equipment production in Russia amounted to 130.4 billion rubles, which is 0.4% higher than last year. Exports increased by 15.6% to reach 11.1 billion rubles, while the share of domestic factories in the domestic market grew to 53.6% (+1.6 percentage points).

These figures were announced by the President of the Association, Konstantin Babkin, at the “Food Engineering-2025” forum, which was held in Moscow with the support of the Ministry of Industry and Trade of Russia and the Russian Engineering Union.

Industry dynamics over recent years:

  • From 2020 to 2024, Russia’s production of food equipment increased by 233%—from 64.8 to 216 billion rubles;
  • Exports grew by 43%—from 12.2 to 17.5 billion rubles;
  • The share of Russian companies on the domestic market rose from 37% to 53%.

However, the total volume of the food equipment market in Russia for January–August 2025 decreased by 3.8% and amounted to 225.5 billion rubles.

The Rosspetsmash Association proposed increasing import duties on food equipment from unfriendly countries (for products with Russian-made analogues) to 30%.
]]> Meat Market 2025: Five Key Trends Transforming the Industry https://e-freeze.ru/tpost/6ook6nonc1-meat-market-2025-five-key-trends-transfo https://e-freeze.ru/tpost/6ook6nonc1-meat-market-2025-five-key-trends-transfo?amp=true Tue, 07 Oct 2025 20:42:00 +0300 Within the monthly study "Food and Beverage Market Innovations Bank," INFOLine analysts reviewed over 600 new products in 2024, emphasizing innovation in the meat sector.

Meat Market 2025: Five Key Trends Transforming the Industry

Within the monthly study "Food and Beverage Market Innovations Bank," INFOLine analysts reviewed over 600 new products in 2024, emphasizing innovation in the meat sector.
A joint survey by INFOLine and WorldFood Connect highlighted key focus areas for 2025: private label production (29%), premium segment growth (27%), functional products (25%), healthy lifestyles (24%), and a shift from premium to economy (17%). Based on this, INFOLine identified five major trends: portioning and ready meals, private label evolution, the FREE FROM trend, and multi-flavor innovation.

Private Label Transformation

Retail chains are expanding private labels beyond low-cost goods, developing premium and innovative items responding to trends in health, convenience, and natural composition.
Example: Pyaterochka’s brand “Vkus & Polza” offers fresh and ultra-fresh ready meals focusing on balanced nutrition, clean ingredients, and natural components.
Private labels have become a key innovation and growth driver in the meat sector.

HoReCa Development

The HoReCa market grew 12% in 2024, reaching 5.3 trillion rubles. Industry leaders such as Cherkizovo and BEZRK-Belgrankorm expanded foodservice operations significantly.
Foodservice remains a crucial distribution channel ensuring stability and growth for meat producers.

FREE FROM Demand

About 15% of new Russian meat products are labeled FREE FROM, excluding artificial additives, GMOs, gluten, soy, antibiotics, and hormones.
Consumers increasingly value ethical and sustainable production — aligned with global eco-friendly purchasing behavior.

Multi-Flavor Innovations

Roughly 60% of consumers prioritize taste. The “multi-flavor” trend blends traditional and exotic tastes, evident in products like Miratorg’s mango-chili chicken slices or Soleramichi’s Aperol- and Amaretto-flavored sausages.
This flavor experimentation opens up creative and premium positioning opportunities.

Portioning & Ready Meals

Modern consumers seek convenience and speed. Ready-to-eat, to-go, and frozen balanced meals dominate new product lines, especially for younger audiences.
Producers like MPK Romkor now offer single-portion packaging for on-the-go use.

Ready Meals as Growth Engine

Ready meal sales rose 52.8% in 2025, led by X5 Group, which sold over 600 million meals. The “Green Line by Select” brand introduced plant-based options by Hi! (EFKO).

Summary

The Russian meat industry is adapting to evolving consumer habits with growth driven by ready meals, private labels, HoReCa expansion, the FREE FROM movement, and bold flavor innovations emphasizing health and sustainability.
]]> The Most Interesting Food and Beverage Product Launches in August 2025 https://e-freeze.ru/tpost/p608ujs611-the-most-interesting-food-and-beverage-p https://e-freeze.ru/tpost/p608ujs611-the-most-interesting-food-and-beverage-p?amp=true Wed, 08 Oct 2025 12:36:00 +0300 Experts from INFOLine highlighted the most notable food and beverage product launches that entered the market in August 2025, based on the company’s “Product Innovation Bank” industry review series.

The Most Interesting Food and Beverage Product Launches in August 2025

Experts from INFOLine highlighted the most notable food and beverage product launches that entered the market in August 2025, based on the company’s “Product Innovation Bank” industry review series.

Following the current trend toward healthy nutrition, there was a steady increase in interest in high-protein products, which significantly influenced the dynamics of the food and beverage market.

  • Foodland Group expanded its X-Tra Fit high-protein range by introducing a natural yogurt.
  • Saturn Company developed a high-protein matsoni, containing 12 grams of protein per 180 g pack.

Rusagro Group launched a premium line of blended oils, made from sunflower oil enriched with:

  • avocado oil,
  • olive oil,
  • grape seed oil.

Myasnitsky Ryad Meat Processing Plant introduced a new “Flavors of Russia” line of meat delicacies, inspired by traditional regional recipes.

The assortment includes:

  • “Far Eastern Mosaic with Charcoal”
  • “Baked Chuvash Shartan”
  • “Taiga Ham with Lingonberries”
  • “Karelian Ham with Cloudberries”
Other notable food premieres include:

  • A line of meat products under TM “Chistaya Seriya” (Doronichi Agroholding)
  • Sparkling Wine-Flavored Eskimo Ice Cream “Abrau-Dyurso” under TM “Korovka iz Korenovki” (Renna Holding, CJSC)
  • Round Cheese Lavash under TM “Karavai” (Karavai, OJSC)
  • Tyrolean Risotto with Chanterelles under TM Yelli (Trading House “Yarmarka,” LLC)
  • “Three Milks” Cake under TM “Sdobnaya Osoba” (Cheremushki Confectionery and Bakery Plant, JSC)
]]> Perekrestok Launches Limited Ready‑Meal Line Inspired by the Series "Cyber Village" https://e-freeze.ru/tpost/79obka4751-perekrestok-launches-limited-readymeal-l https://e-freeze.ru/tpost/79obka4751-perekrestok-launches-limited-readymeal-l?amp=true Thu, 13 Nov 2025 23:00:00 +0300 Retail chain Perekrestok, together with Kinopoisk, has launched a limited collection of ready‑to‑eat meals to celebrate the release of the second season of the series Cyber Village

Perekrestok Launches Limited Ready‑Meal Line Inspired by the Series "Cyber Village"

Retail chain Perekrestok, together with Kinopoisk, has launched a limited collection of ready‑to‑eat meals to celebrate the release of the second season of the series Cyber Village. Starting 16 October 2025, 16 exclusive dishes will be available through the retailer’s delivery service and in supermarket stores.

The menu includes sous‑vide beef with mashed potatoes, tortiglioni with turkey and fennel sauce, a green bowl with smoked salmon, capers, and potatoes, and other new items.

Each package features Zhuzhik — an emo‑guide and character from season two — who hints at the emotional experience associated with choosing that dish and explains how to place an order quickly.

“Customers today seek not only quick meals but also new emotions. Our collaboration with Kinopoisk reminds them that positive experiences can be part of everyday life simply by choosing a ready meal,” said Olga Kormina, Director of Ready‑Meals Development at Perekrestok.

The limited collection based on five emotional themes will remain available until 7 December.
]]> MEGAPOLIS Mall Begins Full Renovation of Its Food Court https://e-freeze.ru/tpost/b5sgnmanp1-megapolis-mall-begins-full-renovation-of https://e-freeze.ru/tpost/b5sgnmanp1-megapolis-mall-begins-full-renovation-of?amp=true Tue, 11 Nov 2025 23:01:00 +0300 The project includes a full redesign with a 40% increase in seating capacity and aims to attract new operators to expand the gastronomic offering.

MEGAPOLIS Mall Begins Full Renovation of Its Food Court

The MEGAPOLIS shopping and entertainment center near Technopark metro station has begun a large‑scale renovation of its food court. The project includes a full redesign with a 40% increase in seating capacity and aims to attract new operators to expand the gastronomic offering.

The updated concept, titled “Oasis in the Megapolis,” blends mall functionality with an open‑park atmosphere, turning the dining zone into part of an urban ecosystem. Biophilic elements — hanging planters with vines, live trees, and green compositions — create the effect of a garden under the roof.

Furniture is zoned for multiple scenarios: bar counters, curved benches, round and rectangular tables. A palette of light wood, rattan, sky‑blue and sand‑colored chairs shapes a lively, comfortable environment.

The project divides the food court into three areas: compact tables for quick meals, group seating in the central zone, and lounge spaces with soft furniture. To existing operators — Rostiks, Vkusno i Tochka, Burger King, Kroshka Kartoshka, Teremok, Kahuri, Serbia Grill Café, and Bo Food — new concepts will be added, including craft and dessert brands.

According to forecasts, the food court’s share in mall turnover will triple, with ROI expected within three years. Growth will be driven by expanded seating, digital ordering services, and a more diverse gastronomic mix.

Evening events and collaborations with the mall’s cinema will generate additional traffic. The updated food court is scheduled to open in late January 2026.

“A modern food court must be not only a dining area but a driver of visitor conversion. The food oasis in MEGAPOLIS creates a new point of attraction — a space for food, leisure, and socializing,” said Eduard Tishko, Managing Partner and Director at LCM Consulting.
]]> Auchan Launches Private-Label Line of Products from Belarus https://e-freeze.ru/tpost/b4s19nvjh1-auchan-launches-private-label-line-of-pr https://e-freeze.ru/tpost/b4s19nvjh1-auchan-launches-private-label-line-of-pr?amp=true Sun, 09 Nov 2025 23:01:00 +0300 Thanks to a strong partnership with Belarusian manufacturers, Auchan Retail Russia has introduced a new private‑label

Auchan Launches Private-Label Line of Products from Belarus

Thanks to a strong partnership with Belarusian manufacturers, Auchan Retail Russia has introduced a new private‑label product line titled “Auchan Products from Belarus.” The project aims to familiarize Russian customers with authentic flavors from the Republic of Belarus and make them easily accessible in Auchan stores without the need to travel abroad.

At the initial stage, the assortment includes 8 SKUs in the Meat and Poultry categories — steaks, drumsticks, and thighs. By the end of 2025, the range is planned to expand to 15 SKUs, adding confectionery and grocery items. The products are positioned in the mid‑price segment, ensuring broad affordability.

All production takes place within the Republic of Belarus and is documented through mandatory verification. Both the origin of raw materials and the manufacturing site are checked, along with compliance with traditional production methods and quality‑management standards.

The packaging design reflects the national identity of Belarus. Bright decorative elements, traditional patterns, and symbols combined with the slogan “With Love from Belarus” make the products visually appealing and easy to recognize on store shelves.

“This year, we opened two ‘Belarusian Villages’ in Moscow and St. Petersburg, and customers already love them. Having confirmed the high quality of Belarusian goods, we are launching the ‘Auchan Products from Belarus’ line. This project fits into the company’s broader strategy to develop private labels, enriches the assortment with high‑quality items, and strengthens partnerships with Belarusian manufacturers,” said Elena Savchenko, Director of Purchasing and Private‑Label Product Development at Auchan Retail Russia
]]> The Ready-to-Eat Food Segment Grew by One Third but Faces Capacity Shortages https://e-freeze.ru/tpost/kurfuzkim1-the-ready-to-eat-food-segment-grew-by-on https://e-freeze.ru/tpost/kurfuzkim1-the-ready-to-eat-food-segment-grew-by-on?amp=true Tue, 09 Dec 2025 00:03:00 +0300 The Russian ready-to-eat food market continues to grow despite an overall slowdown in grocery retail growth.

The Ready-to-Eat Food Segment Grew by One Third but Faces Capacity Shortages

The Russian ready-to-eat food market continues to grow despite an overall slowdown in grocery retail growth. However, the development of the segment may be constrained by a shortage of production capacity in remote regions of the country. Local companies producing such products often lack sufficient expertise, while large retail chains with their own production facilities find it unprofitable to deliver ready-to-eat food over long distances due to significant logistics costs.

From January to September 2025, turnover in the ready-to-eat food segment increased by 32% year on year in value terms and by 17% in physical terms, according to a joint study by the Association of Ready-to-Eat Food Producers and Suppliers (APPGE) and the analytical company NTech. During this period, ready-made hot beverages saw particularly high demand, with orders increasing by 108% year on year, followed by sushi and rolls (up 81%), sandwiches (up 51%), ready-made pizza (up 46%), and porridges (up 43%).

APPGE and NTech analysts did not disclose specific figures; however, Infoline estimates the total ready-to-eat food market size at RUB 1.14 trillion by the end of 2025, which is 20% higher than in 2024. The company notes that growth has slowed and attributes this to price increases for ready-to-eat food outpacing inflation, as well as a shortage of production capacity.

RUB 1.14 trillion

is expected to be the size of the Russian ready-to-eat food market by the end of 2025, according to Infoline forecasts.

According to Stanislav Bogdanov, Chairman of the Presidium of the Association of Omnichannel Retail Companies (AKORT), the segment, on the contrary, is growing at a high pace, with average growth of around 30% for the second consecutive year. Dilya Khasanova, Marketing Director of Mr. Food manufacturing (Creative Kitchen, Cook Chart brands), believes that the segment’s growth will continue in the coming years. In addition, she notes that autumn is typically characterized by a seasonal surge in demand of 30–40% year on year.

AKORT notes that, according to market participants, the ready-to-eat food segment will continue to outperform average grocery retail growth over the next year. From January to September, the number of grocery store purchases increased by only 3.5%, whereas earlier in the year growth of around 6% had been expected.

Retail chains also report strong consumer demand for ready-to-eat food.

In the Perekrestok and Pyaterochka stores, demand increased by 35% year on year from January to November 2025, while sales volume in value terms rose by 39%, according to X5. Olga Feldt, Director of the Food Factory business unit at the Lenta retail chain, emphasizes that growth in the ready-to-eat food segment is twice as fast as overall growth in grocery retail.

Today, ready-to-eat food accounts for up to 25% of Yandex Lavka’s total turnover, and in some cities where the service operates this figure exceeds 30%. Alongside overall growth in the category, qualitative changes are also taking place. This year, demand has increased for larger-format products, including one-liter soups, large portions of salads, and breakfast and lunch combo sets. At the Samokat service, the highest growth rates from January to October 2025 were recorded for seafood-based dishes (up 462%), street food (up 136%), and breakfasts (up 124%).

However, there are several factors within the ready-to-eat food segment that could slow its development. Chief among them is a shortage of suppliers in the regions of the Far East, while major cities in central Russia do not face such issues. The shortage of suppliers is linked to a lack of equipment and kitchen-factory facilities, as well as the absence of large manufacturers, especially in remote regions. At the same time, for retail chains with their own production and for major suppliers, delivering ready-to-eat food to the Far East is unprofitable due to high logistics costs, short product shelf life, and the need to comply with special storage conditions.
]]> New Agricultural and Food Industry Enterprises in November 2025 https://e-freeze.ru/tpost/13pz6jy3a1-new-agricultural-and-food-industry-enter https://e-freeze.ru/tpost/13pz6jy3a1-new-agricultural-and-food-industry-enter?amp=true Wed, 10 Dec 2025 00:05:00 +0300 The total volume of investments in the projects exceeds RUB 20 billion.

New Agricultural and Food Industry Enterprises in November 2025

Agricultural output accelerated its growth to +7.0% in October after 4.2% in September. Over the first ten months of 2025, agricultural production increased by 2.8%.

According to publications by “Made in Russia,” seven new and modernized agricultural and food industry enterprises were launched in the country in November 2025, each with capital investments exceeding RUB 100 million.

Among them, three large facilities were commissioned with investments of more than RUB 1 billion each (a total of RUB 19.4 billion).

The total volume of investments in the projects exceeds RUB 20 billion. For two facilities, the amount of financing was not disclosed.

The review includes the following types of enterprises:

— food industry — 5

— dairy complexes — 1

— sheep breeding — 1

Three New Sheep Farms with a Capacity of 36,000 Head Launched in the Rostov Region

The Rostov-based grain company “Resurs” has completed the construction of three sheep-breeding facilities in Belaya Kalitva, Rostov Region. These include the Belokalitvinsky-1, Belokalitvinsky-2, and Belokalitvinsky-3 complexes.

The production capacity of the enterprise amounts to 36,000 head per year. At any given time, the facilities house 12,600 lambs.

At the time, the company was implementing several sheep-breeding projects in the Don region, raising 26,000 head of small livestock. It was planned that by 2024 the enterprise would have 54,000 breeding ewes and up to 96,000 young animals for fattening.

The total volume of investments was estimated at RUB 1.5 billion.

ASTON Launched a Vegetable Oil Plant in the Orenburg Region

The ASTON Group of Companies has commissioned a new vegetable oil production plant in the city of Buzuluk, Orenburg Region.

The facility has become the most powerful within the company’s structure, with production capacities exceeding 660,000 tons of oilseeds per year.

The total investment in the project amounted to approximately RUB 15 billion.

The plant processes raw materials supplied from the Ural and Volga federal districts, and annual output of finished products will exceed 270,000 tons of sunflower oil.

On a 28-hectare site, the facility includes an oil extraction complex, a grain elevator with single-time storage capacity of 100,000 tons, a sunflower meal warehouse for 16,000 tons, an oil tank farm for 20,000 tons, as well as an in-house combined heat and power plant operating on environmentally friendly fuel — sunflower husks. Approximately 7.5 kilometers of railway tracks were built to support logistics.
]]> In 2025, Russia increased exports of food industry products by 8%. https://e-freeze.ru/tpost/bzcnfj1ic1-in-2025-russia-increased-exports-of-food https://e-freeze.ru/tpost/bzcnfj1ic1-in-2025-russia-increased-exports-of-food?amp=true Thu, 11 Dec 2025 00:08:00 +0300 For most product categories, we are seeing steady growth in value terms.

In 2025, Russia increased exports of food industry products by 8%.

According to data as of November 23, exports of food and processing industry products from Russia increased by 8% in value terms from the beginning of 2025 compared with the same period of 2024, Deputy Minister of Agriculture of the Russian Federation Maksim Markovich reported at the strategic session of the Agroexport Federal Center “Russian Agricultural Exports 2025–2026.”

“For most product categories, we are seeing steady growth in value terms. Thus, as of November 23 of this year, exports of food and processing industry products increased by 8% compared with the same period last year; exports of meat and dairy products rose by 24%; shipments of vegetable oil products grew by 3%; and exports of fish and seafood increased by 17%,” Markovich said.

He noted that this dynamic indicates the formation of a stable export potential within Russia’s agricultural sector, allowing supplies to be expanded even amid volatility in the external environment.

The Deputy Minister also emphasized that one of the key support instruments is the presence of Ministry of Agriculture representatives abroad.

“This year, we expanded the operational capabilities of our overseas network. Some agricultural attachés will now be responsible for several countries at once. This will make it possible to cover additional countries in Asia, Africa, and Latin America where there are currently no representatives of the Ministry of Agriculture abroad,” Markovich explained
]]> This year meat production in Russia will increase by 1.2% https://e-freeze.ru/tpost/un44jmiib1-this-year-meat-production-in-russia-will https://e-freeze.ru/tpost/un44jmiib1-this-year-meat-production-in-russia-will?amp=true Fri, 09 Jan 2026 20:59:00 +0300 Exports of meat and offal may exceed 930 thousand tons (799 thousand tons in 2024). Poultry and pork continue to account for the largest share of supplies.

This year meat production in Russia will increase by 1.2%

This year meat production in Russia will increase by 1.2%

December 26, 2025, 17:35

December 26. FINMARKET.RU – Meat production in Russia in 2025 may increase by 1.2%, primarily due to moderate growth in pork and poultry farming. Beef production will decline, according to the annual review of the Institute for Agricultural Market Studies (IKAR).

Exports of meat and offal may exceed 930 thousand tons (799 thousand tons in 2024). Poultry and pork continue to account for the largest share of supplies.

Import growth is also expected – up to 700 thousand tons from 689 thousand tons in 2024. At the same time, the total share of imported meat on the market may amount to 6% of domestic production. The main volume comes from imports of beef and poultry, and poultry imports continue to grow, the review notes.

Meanwhile, the total volume of Russian exports of all types of meat in 2025 may exceed imports by 40%.

Experts believe that the relatively strong ruble has a significant impact on the domestic market, although, despite this, new records will be set for exports of poultry and pork, as well as meat overall.

Poultry: flight is normal?

Poultry meat production (live weight) in agricultural enterprises by the end of the year may reach 6.85 million tons, which is 2.7% more than in 2024. Over 11 months this indicator also increased by 2.7%, to 6.25 million tons.

According to experts, during the year production in this sector remained relatively stable: monthly figures were above the levels of the corresponding period of the previous year. All poultry producers focused on selling chilled carcasses, while stocks at both the largest companies in the industry and regional producers remained reduced compared with previous years. This was reflected in price levels.

Average producer prices for broiler carcasses in 2025 were 4.4% higher than in the previous year.

According to the review, chicken imports in January–October 2025 increased by 2%. However, their geography changed. The largest share remained with supplies from Belarus (more than 50%). Shipments from China rose sharply (by more than 40%, share – 30%). Supplies from Brazil halved (share – 8%).

Experts note that imports from China had the strongest impact on the domestic market. “Market participants in all regions reported rapid growth in supplies and low price levels. Breast fillets produced in China were noticeably cheaper than those of domestic producers and constituted strong competition in the procurement segment for meat‑processing plants, especially at the end of 2025. The preservation of duty‑free imports of chicken in 2025 had a significant effect on chicken import volumes and restrained price levels for chicken fillet,” the review states.

According to expert forecasts, exports of poultry meat and offal in 2025 may exceed last year’s level by an estimated 5–10%. Under favorable conditions, poultry exports could exceed 430 thousand tons. The share of exports to China in 2025 remains the largest (37–40%), with growth of about 5%. Shipments to Saudi Arabia may increase by 10%. “There has been a notable increase in shipments to Kyrgyzstan and Uzbekistan and a reduction in supplies to Belarus, Kazakhstan and Vietnam,” the review says.

In 2026, poultry meat production may maintain a modest positive trend, but there are still many veterinary‑related risks.

Pork: price swings

According to the review, pork production in the corporate sector over 11 months amounted to 5.35 million tons (live weight), which is 0.5% more than a year earlier. By the end of 2025, production is forecast at 6.3 million tons (live weight).

“The lag from last year’s figures is gradually narrowing. Volumes are also growing in the Central Federal District. For example, the pig population in Kursk region in November already exceeded last year’s level by 7%,” the review says.

Experts note that pork prices remained high throughout 2025. “The price of live pigs was high for most of the year under the influence of strong demand from major companies and helped keep half‑carcass prices at the same level. Only at the end of the year, when demand for live pigs from large producers decreased, did free volumes appear on the market, which had a sharply negative effect on price levels,” the review notes. “In early December, prices for pork half‑carcasses fell to their lowest level for 2024–2025 – below 160 rubles per kg. But already in mid‑December, a record weekly price increase of 55–60 rubles was recorded.”

The average price level for pork half‑carcasses in 2025 was 11.2% higher than in the previous year – at 210–230 rubles per kg.

After the introduction on January 1, 2021 of a 25% duty, pork imports into Russia fell to a minimum level and no longer affect the domestic market. Exports, according to the National Union of Pork Producers, increased by 26% in January–October. The largest share of shipments goes to Belarus, where deliveries increased by one third. Exports to Vietnam grew by 13%. Shipments to Armenia and Kazakhstan are also increasing.

Beef: rising prices and shrinking supply

According to expert forecasts, beef production in agricultural enterprises by the end of 2025 may decrease by 4%. The cattle population across all categories of farms as of early November fell by 500 thousand head. In agricultural enterprises the decline was 0.5%, and in household farms – 4.7%.

“Despite significant slaughter of cattle, most regions are experiencing a shortage of supply,” the review states.

Cattle prices remained consistently high throughout the year, with no significant fluctuations. The average price level in 2025 is 20% higher than in the previous year.

Beef imports in 2025 decreased by 7.3%, but still amount to half the volume of beef produced in agricultural enterprises. From January to October, beef exports declined by 5%.

Published by FINMARKET News Agency

]]> In the region, there is an increase in food production https://e-freeze.ru/tpost/noaylcf0c1-in-the-region-there-is-an-increase-in-fo https://e-freeze.ru/tpost/noaylcf0c1-in-the-region-there-is-an-increase-in-fo?amp=true Sat, 10 Jan 2026 21:03:00 +0300 Over the eleven months of 2025 (from January to November), enterprises of the region’s manufacturing sector recorded growth in food industry output

In the region, there is an increase in food production

Over the eleven months of 2025 (from January to November), enterprises of the region’s manufacturing sector recorded growth in food industry output, reaching 101.7% compared to the same period of the previous year, taking into account all categories of producers.

The most significant surge was observed in the meat processing sector, where an increase to 105% was recorded. In particular, poultry meat production grew by 104.7%, and the output of products made from livestock and poultry meat reached 106.2%.

In monetary terms, the total volume of shipped meat products for the period under review amounted to 77.3 billion rubles. Support for the development of meat production was provided by the expansion of the output of ready-made animal feeds, which increased by 104.6%, and the volume of shipments of these feeds reached 9.2 billion rubles.

In total, large and medium-sized food industry enterprises of the Penza region shipped food products worth an estimated 155.9 billion rubles in the period from the beginning of January to the end of November 2025.
]]> Why the Protein Trend Matters for Food Manufacturers https://e-freeze.ru/tpost/dpgnxhdbz1-why-the-protein-trend-matters-for-food-m https://e-freeze.ru/tpost/dpgnxhdbz1-why-the-protein-trend-matters-for-food-m?amp=true Sun, 11 Jan 2026 21:13:00 +0300 Protein boom in Russia: how FMCG giants are conquering a new market

Why the Protein Trend Matters for Food Manufacturers

Protein boom in Russia: how FMCG giants are conquering a new market

In 2025, the Russian FMCG (Fast-Moving Consumer Goods) market is experiencing its most striking trend of recent years: high-protein products are moving beyond sports nutrition and rapidly gaining ground in regular categories. The Sfera Media editorial team examined why protein has become a growth driver for the entire food industry, which categories are expanding the fastest, and how brands can secure their positions in the market in 2026.

Explosive growth: why protein is the new trend No. 1 in FMCG

Trend figures: market size and growth rates in 2025

Statistics confirm that the shift of protein from a narrow sports nutrition niche into the mass FMCG segment is a stable trend. According to NTech, sales of products with added protein in Russia from April 2024 to March 2025 increased by almost 83.5% in value terms and by 63.1% in volume, including dairy products, confectionery, snacks, and baked goods. The share of revenue from such products is growing, but so far remains modest: in confectionery it is 4.5%, in dairy products 5.3%, and in ice cream 0.3%.

From gym to mass market: how the consumer profile has changed

Andrey Popov, founder and CEO of the healthy food brand ProteinRex, told Sfera Media: “We see a steady trend of increasing interest in protein products and functional desserts. This trend has persisted for several years, although this year the pace has slowed slightly compared to last year, when the market was growing at double-digit rates. Health is becoming the new luxury for Russians — it is precisely the market trend ‘towards health’ that drives the popularity of high-protein products enriched with protein.”

Analysts emphasize that such products are no longer niche. Awareness of healthy nutrition is growing: Russians are willing to pay extra for products with a higher protein content. Consumers are paying more and more attention to ingredients, functionality, and nutritional benefits, while their desire for “pleasure” goods has not disappeared.

“Beyond functionality, buyers want emotions from purchasing protein desserts. According to ROMIR, 73% of shoppers make impulse purchases of healthy snacks — one and a half times more often than traditional ones. People look for healthy alternatives to chocolate bars at the checkout, want a quick snack, and to enjoy the taste without guilt,” Andrey Popov added.

At the same time, retail is actively pushing manufacturers to expand their assortments: separate shelves in offline stores and dedicated categories on marketplaces are now allocated for better-for-you products. It is telling that almost all major FMCG chains have private labels in the healthy lifestyle segment, for example, “Vkus & Polza” from Pyaterochka.

The industry also receives government support. Since 2019, Rospotrebnadzor has been implementing the federal project “Healthy Nutrition”, which aims to educate Russian consumers. In 2024, by decree of the President of the Russian Federation, functional nutrition technologies were included in the list of priority scientific and technical areas.

Dairy products as the locomotive of the protein boom

The dairy sector has become the main driver of the protein trend. According to Nielsen, from March 2024 to March 2025, sales of yogurts, dairy cocktails, kefir, cheese, and other products with added protein increased by 123.5% in value terms, while classic products grew by only 11.5%, Shopper’s reports. At VkusVill, sales of the high-protein dairy line increased by 69% year-on-year. In monetary terms, the protein dairy market could reach 80 billion rubles by the end of 2025 (compared to 52 billion rubles a year earlier).

In a review of dairy market trends, Health & Nutrition noted: “Russian consumers are becoming more aware of the composition and quality of food products. Over the past year, there has been a notable increase in demand for dairy products with higher protein content, such as drinkable and thick yogurts, desserts, kefir, and cheeses with added protein.”

The leading formats are familiar dairy products reimagined with a protein focus. According to ICMR “GfK-Rus”, in the yogurt category the highest demand is for Greek yogurts (+77%) and natural, additive-free options (+317%). At the same time, separate protein product lines are being launched on the market. For example, VkusVill has introduced a special series of high-protein dairy drinks.

Sweet paradise: how protein is conquering confectionery shelves

Protein condensed milk and bars: 2025 bestsellers

Stores now offer protein analogues of desserts — from cookies to chocolate. At the same time, the range of more unusual products is expanding, including protein condensed milk, protein-enriched toppings, chips, and bread. Sports bars, cookies, and muesli with a high protein content have become particularly popular over the past year. Nielsen reported a 70% increase in sales in this category in offline retail and a record 100% increase online.

Positioning sweets: healthy snack or mindful consumption?

Marketing actively presents protein bars as a “guilt-free healthy snack” — a sweet treat that does not harm one’s figure or health. Zoomers already view snacks as a fully-fledged meal, so for them a sports bar must be filling, beneficial, and enjoyable. A ProteinRex study showed that with the start of the school year, bar consumption rises due to schoolchildren and students. As a result, there is a wide variety of flavors among protein sweets, for example, cookies with “Dubai chocolate” flavor.

“According to Nielsen, in the first half of 2025, demand for protein confectionery products increased by 45% year-on-year, while growth in the traditional segment was only 17.4%. We see protein products gradually taking over the share of classic desserts, and large traditional manufacturers are actively entering the protein category,” notes Andrey Popov.

Protein marketing

Focus on benefits: which messages work for the mass consumer

Consumers today value specifics: exact protein content per serving, its source, and its benefits. Experts note that words like “protein”, “healthy snack”, or “sugar-free” on the packaging immediately attract the attention of health-conscious buyers. As the target audience has broadened, brands have moved away from a purely sports context and now speak about “family health”, “energy for the day”, and “slimness”. In other words, advertising messages emphasize concrete benefits.

According to Technavio, in 2024 social media mentions of protein increased by 10%. Brands collaborate with influencers, fitness trainers, and nutritionists, promoting mindful eating. As a result, millions of views of such content create an information field where choosing protein products is equated with self-care.

Ingredient transparency as a competitive edge

The growing demand for “clean label” products and added nutritional benefits is becoming a key driver of the category. For most buyers, simply increasing the protein content is not enough: they also want lower carbohydrates and fats and no added sugar. At the same time, the products must remain tasty.

Representatives of ProteinRex said: “When it comes to composition, consumer expectations are changing noticeably. High protein content alone is no longer sufficient; the overall formula matters. Prebiotics that improve protein absorption are becoming increasingly important. Another key request from consumers is the quality of sweeteners: they must be safe and not harmful to health.”

Studies of calories, proteins, fats, and carbohydrates in healthy eating products, regularly conducted by bloggers and the media, often show that the actual protein content is lower than indicated on the label. An autumn study by Roskachestvo showed that 17 out of 20 tested sports protein brands did not meet technical regulation requirements. As a result, buyers have become more cautious about protein products and prefer brands with proven quality and reputation.

What awaits the protein trend in 2026: market outlook

ProteinRex is confident that the trend will continue in 2026. In the brand’s view, it will be shaped by a deeper demand for health, higher-quality formulations, and the emotions consumers experience from purchasing such products. Other companies confirm this outlook: VkusVill has included “proteinization” in its top trends for 2026, while Nielsen highlighted protein products as part of the “Healthy Choice” trend. According to the analytics firm, zoomers are the most predisposed to purchasing better-for-you products, so the trend will develop as their purchasing power grows.

The sector has quickly attracted regulatory attention: starting October 1, a mandatory labeling phase began for sports nutrition products within the “Chestny Znak” (Honest Sign) system. This also covers high-protein products such as protein powders, nutrition bars, some plant-based drinks, and others. This will make the market more transparent and protect consumers.

Recommendations for brands on how to secure their position in this growing category:

  • Focus on real consumer needs, not just marketing.
  • Invest in formulation quality and ingredient transparency.
  • Develop a multichannel sales strategy, aim for dedicated better-for-you shelves in retail, and expand online presence.
  • Monitor regulatory changes and quality standards.
]]> E-freeze participated in the international exhibition Gulfood 2026 https://e-freeze.ru/tpost/un21lp5zy1-e-freeze-participated-in-the-internation https://e-freeze.ru/tpost/un21lp5zy1-e-freeze-participated-in-the-internation?amp=true Thu, 12 Feb 2026 13:13:00 +0300 E-freeze took part in Gulfood 2026, showcasing its CFF technology and solutions for product quality preservation and cold chain efficiency, strengthening its international presence.

E-freeze participated in the international exhibition Gulfood 2026

E-freeze took part in the international exhibition Gulfood 2026 — one of the key global platforms of the food industry, bringing together food manufacturers, technology companies, retail and HoReCa representatives from around the world.

At the exhibition, e-freeze presented its CFF (Crystal Free Freezing) technology and other solutions aimed at preserving product quality, extending shelf life, and improving the efficiency of the cold chain. Particular attention was given to reducing food losses, optimizing energy consumption, and increasing the sustainability of storage and transportation processes.

Participation in Gulfood 2026 confirmed strong market interest in technologies that help preserve the organoleptic properties of products while improving resource efficiency.

For e-freeze, this became an important step in expanding its international presence and promoting next-generation solutions for the food industry.
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